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this video is important

by: danah boydPlease watch this video. It is a depiction of how beauty is crafted for print. It's made as part of the Dove Campaign for Real Beauty. Below are the before/after images (tx to...

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Memo to Malcolm Gladwell: Is Payless Shoes the new Hush Puppies?

by: Dominic BasultoOne of the most interesting examples in Malcolm Gladwell's landmark book The Tipping Point was the case of shoe retailer Hush Puppies, which experienced a hipster revival in the...

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'Touch' is definitely the new paradigm

by: Dominic BasultoIt's not only innovative technology companies like Apple and Microsoft that are rolling out cool new touch screen applications. Ralph Lifschitz Ralph Lauren recently announced plans...

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A Virtual World-Based PLM for the Fashion Industry (Updated}

by: C. Sven JohnsonNow this is interesting. From the SLNN site (Link): The Fashion Research Institute (FRI) in conjunction with IBM is developing a product lifecycle management solution for the...

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Letting Primark Engage the Debate

by: Matt RhodesI watched the Panorama documentary on the BBC last night about Primark. For those not in the UK, Ireland or Spain, Primark specialises in fast and cheap fashion. They make cheaply priced...

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The Next 24 Months for Luxury Brands...... Innovate or Die

by: Idris MooteeIn London this week for planning sessions. Did enjoy some quality time Sunday with my sister’s family including a quick visit to Portabello Road and then lunch at the Mandarin. This...

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Trendy Is as Trendy Does

by: Jonathan Salem BaskinApparel retailer marketing is usually pretty nutty, and these businesses are on the bleeding edge of consumer spending trends. So I'm fascinated that J. C. Penney will focus...

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What Does Green Mean?

by: John WinsorEric Wilson pens a wonderful article in today’s New York Times exploring what it means for a product to be truly green."No matter how sincere fashion designers may be in their efforts to...

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